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It's All About the Questions


Dec 9, 2019

Lori Ruff, the original LinkedIn Diva herself, and Joe Frankie III discuss how to succeed with LinkedIn in 5 minutes/day. They call it a 5 minute drill. I call it simple to do every day.

What is LinkedIn and why should you care? If you are in business today LinkedIn can help your find clients, source vendors, find employees, get that new career you've always dreamed about, connect to like-minded people, get booked on podcasts and media and so much more. They key though is using it effectively to meet your goals.

During this episode Lori Ruff and Joe Frankie III share the key steps to take each day to make your profile be one people are looking at, how using their "Sword, Sabre and Scalpel" approach to using LinkedIn can rapidly focus your efforts and how, in just 5 minutes a day, you can use LinkedIn to achieve your goals.

Lori Ruff believes the magic of genuine human connection occurs when people behave authentically.

As a notable "professional brand" thought leader, Lori has written multiple books, spoken at numerous conferences with 12 to over 5,000 attendees, and have produced and hosted a fun and successful radio show spanning four years. She has been recognized on over 5,000 lists related to Social Media Marketing, e-commerce, Authors, and Leadership as well as being named by Forbes as a Top 50 Social Media Power Influencer.

Known as “The LinkedIn Diva” due to her focus on delivering world-class expertise at a time when today’s top performers are trying to make their mark in a bigger and ever more challenging world. She open doors to help leaders become thought leaders, shortening the path to success through key introductions, and provide provocative advice that makes an immediate impact.

Lori Ruff has held many titles in her career including Social Entrepreneur, Speaker, Mentor, Celebrity Spokesperson, Chief Executive Officer, and most recently Chief Branding Officer of ALPFA, where she strengthened our brand promise to empower and develop Latino men and women as leaders of character for the nation.

Over the past two decades, Lori has helped more than 450,000 people learn how to get a better job, how to be more successful in their profession, and how to leverage their strengths to exceed their company’s goals.

Joe Frankie III is a West Point graduate, combat veteran, award-winning author and knows the power of a team. As CEO at JFIII Associates, he helps companies build better teams. Joe brings 40 years of leading and untangling multiple business projects up to $8 billion worldwide and as many as 53,000 associates where he has a track record of building teams, deploying technology and mitigating risk. These include technology integrations, software, start-ups and heavy logistics moves in the private and public sectors—Asia, China, South Korea, Mideast, Germany, Spain, Portugal, Egypt, Israel, Saudi Arabia, and Iraq.

Successes include: Forged investment banking relationships internationally for $3 Billion, five-year program for project water/wastewater infrastructure in China as part of cooperative joint effort.  Chief of Staff and Director for the Army and Air Force Exchange Service (AAFES), the “Wal-Mart” of the U.S. Military—the 12th largest retailer in the U.S., $7.5 Billion in revenue. Joint Program Manager to test combining an $8 Billion Army/Navy system.  Award-Winning Co-Author of "LinkedIn: The 5-Minute Drill for Executive Networking Success"